REPORT Overview
Pre/Post-Change Report
A comprehensive analysis that reveals how recent changes in your product or branding influence customer attitudes, to direct future development and marketing.
Report overview
Discover how product changes impact customer perceptions and loyalty
Use the Pre/Post-Change Report to see how tweaks in your product or branding are influencing consumer opinion to inform future changes.
Why use this research
- Assess customer reactions to product adjustments, ensuring your offerings meet market expectations
- Evaluate the effectiveness of recent branding or messaging changes,
- Inform future product development and feature enhancements based on consumer feedback
- Identify areas requiring further adjustment or reiteration in your product strategy
Why use this research
- Assess customer reactions to product adjustments, ensuring your offerings meet market expectations
- Evaluate the effectiveness of recent branding or messaging changes,
- Inform future product development and feature enhancements based on consumer feedback
- Identify areas requiring further adjustment or reiteration in your product strategy
What's Included
Pre-Change Summary
Describes the initial state of the product/service, including customer perceptions and engagement metrics, to establish a comparison point
Post-Change Summary
Analyzes the market's response to changes, focusing on customer sentiment, engagement, and feedback, highlighting key shifts in perceptions
Before and After Summary
Compares pre and post change feedback, focusing on specific features and themes
Strategic Summary and Next Steps
Concludes with a summary of impacts and lessons, offering recommendations for future actions and anticipating market trends and opportunities
Research Example
Using AI to Build the Ultimate Earpods
See how our Features & Benefits Analysis propelled the creation of AI-powered earpods by revealing unique opportunities through competitive benchmarking and customer insights.
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