Capture insights from social comments and reviews to understand your brand’s health and sentiment. Highlight both positive and negative feedback to pinpoint areas of strength and improvement.

Compare how brands manage customer support by analyzing online reviews and social comments. Gain insights into key themes, responses, and customer satisfaction to strengthen support efforts.

Reveal key strengths and weaknesses across a category by examining customer feedback through a set of key competitors. Determine external threats and opportunities to strategize effectively.

Rank the players in your industry based on the factors most important to your brand. Track the rankings over time to observe market dynamics and competitive shifts.

Transform customer feedback into a detailed map of your brand’s market perception. Compare and contrast with key competitors to identify strengths, weaknesses, and overall health.

Explore conversations over a desired timeframe or for a brand or campaign. Identify insights from themes and sentiment to pinpoint shifts and trends.

Gather influencer activity across Instagram and TikTok within a chosen industry. Categorize content to understand best practices and identify the most effective influencers in a specific niche.

Understand the nuances and opportunities of each social channel in your industry. Compare their effectiveness and identify strategies to optimize your brand’s presence across platforms

Analyze content across all major social networks, classifying them into recurring themes. Pinpoint content best practices to offer actionable insights.

Examine the strategy of a list of competitors on a selected social platform. Use this knowledge to shape best practices for the channel, avoiding common pitfalls and maximizing impact.

Compare tactics from multiple competitors, drawing insights from their paid, organic, and influencer activities. Use findings to offer strategic guidelines that underscore industry best practices and promote differentiation.

Gain insight into competitors’ paid social strategies to understand their media tactics, campaigns, and creative. Use these insights to inform budget decisions, optimize content, and increase campaign effectiveness.

Explore the monthly or quarterly landscape of social marketing in a specific industry accross organic, paid, and influencer channels. Compare results with previous periods to shape strategy and future investments.

Determine the scale and scope of a pressing PR issue which may be impacting your brand. Benchmark to competitors and historical context to quantify sentiment and detect trends.

Investigate new products in your market to understand how they are being received by consumers. Assess how these innovations vary from established products for better strategic planning.

Track shifts in consumer reactions to a product change or rebrand. Compare pre and post modification to gauge impact and inform feature development, marketing and overall strategy.

Assess the performance and market reception of different products within your brand’s portfolio. Compare and contrast your product line to inform product strategy.

Scrutinize the features and benefits of diverse products within a desired category. Utilize this feedback to refine product development and marketing strategy.

Gather questions from customer feedback, shaping FAQs that address pressing customer concerns. Identify the issues causing the most confusion and needing clear answers.

Unearth suggestions from customer feedback to enhance product features and development. Identify and adapt to evolving market trends, ensuring products meet emerging customer needs.

Understand perceptions of value in your industry to find the optimal pricing strategy for your product or service. Grasp competitor pricing models to optimize your market position.

Dive into customer data and feedback to create detailed buyer personas. Understand the preferences, pain points, and motivations of your target audience to tailor your marketing efforts.