REPORT Overview

Brand Health Analysis

A comprehensive report that distills your brand and competitor’s feedback into insights of your perceived strengths and weaknesses to sharpen your branding and marketing.
Report overview

Discover your brand’s health through real customer feedback

Use the Brand Health report to gain a clear, unbiased view of consumer sentiment, steering your brand towards more effective messaging.

Why use this research

  • Understand how your brand is perceived by consumers to ensure informed market entry strategies
  • Overcome traditional focus group biases by tapping into authentic, organic online feedback
  • Identify root causes behind negative PR to develop effective strategic responses
  • Uncover competitive advantages through customer feedback, providing insights into market positioning
  • Enable data-driven decision-making to enhance your brand’s overall positioning and health in the market

Why use this research

  • Understand how your brand is perceived by consumers to ensure informed market entry strategies
  • Overcome traditional focus group biases by tapping into authentic, organic online feedback
  • Identify root causes behind negative PR to develop effective strategic responses
  • Uncover competitive advantages through customer feedback, providing insights into market positioning
  • Enable data-driven decision-making to enhance your brand’s overall positioning and health in the market

What's Included

Overall Brand Health Scorecard

Summarizes key metrics like overall sentiment, brand loyalty, and customer satisfaction from online feedback for a comprehensive brand health overview

Trends and Sentiment Analysis

Tracks consumer sentiment and overarching trends over time, focusing on sentiment evolution, key topics, and significant shifts impacting the brand

Competitive Overview

Provides a detailed comparison of your brand with competitors, assessing strengths and weaknesses through customer feedback, with dedicated one-pagers for each competitor

Predictive Brand Health Indicators

Analyzes current trends and feedback to predict future challenges and opportunities, aiding strategic planning and forecasting

Key Topics Impacting Brand Health

Offers an in-depth comparison with competitors on critical themes from negative feedback and PR issues, highlighting unique impacts on your brand

Actionable Recommendations and Strategies

Delivers data-driven, actionable recommendations for improving brand health, addressing issues, and capitalizing on market opportunities

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