REPORT Overview

Channel Strategy

Comprehensive analysis identifying the right mix of social channels for your brand’s goals, enabling a focused investment and improved content creation
Report overview

Find the right mix of platforms to elevate your social presence

The Channel Strategy Report pinpoints which social media platforms best match your brand’s goals, to focus on what truly works for your audience and industry

Why use this research

  • Identify which social channels effectively align with your brand's objectives and audience
  • Avoid investing in unnecessary channels and trends which have been ineffective for your competitors
  • Understand how to tailor your content and strategy uniquely for each social platform
  • Apply distinct, platform-specific strategies across paid, organic, and influencer marketing initiatives

Why use this research

  • Identify which social channels effectively align with your brand's objectives and audience
  • Avoid investing in unnecessary channels and trends which have been ineffective for your competitors
  • Understand how to tailor your content and strategy uniquely for each social platform
  • Apply distinct, platform-specific strategies across paid, organic, and influencer marketing initiatives

What's Included

Channel Strategy Overview

Summarizes the social media landscape for the industry, providing a view of the channels and brands included in the dataset

Channel Summary and Comparisons

Reviews each social media channel, assessing metrics like content volume and effectiveness, and how they contribute to brand goals

Competitor Channel Comparisons

Examines how selected brands use different social media platforms, highlighting effective strategies in a detailed comparison

Thematic Content Analysis

Highlights successful content types, exploring the role of different content strategies and providing recommendations for each platform

Channel Trends and Forecasts

Uses historical data to spot trends in engagement and consumer preferences, forecasting upcoming changes and their implications for future strategies

Strategic Recommendations

Concludes with practical advice for channel strategy, ensuring alignment with brand goals based on the report’s analysis

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