REPORT Overview

Competitive Deep Dive

A robust analysis of competitive activity across paid, organic, and influencer marketing, informing a social media strategy that incorporates best practices.
Report overview

Outsmart competitors with a deep dive into their social content and strategy

Utilize the Competitive Deep Dive Report to construct a powerful, data-informed social strategy by learning from the successes and failures of your competitors.

Why use this research

  • Develop a comprehensive strategy informed by competitive benchmarks across paid, organic, and influencer channels
  • Optimize your content strategy based on successful tactics used by competitors
  • Determine effective content strategies to stand out in a competitive landscape
  • Create content that resonates with your target audience, at the right time, on the most suitable channels
  • Revamp your content and media planning strategies by learning from competitor successes and failures

Why use this research

  • Develop a comprehensive strategy informed by competitive benchmarks across paid, organic, and influencer channels
  • Optimize your content strategy based on successful tactics used by competitors
  • Determine effective content strategies to stand out in a competitive landscape
  • Create content that resonates with your target audience, at the right time, on the most suitable channels
  • Revamp your content and media planning strategies by learning from competitor successes and failures

What's Included

Competitive Landscape Overview

Introduces the brands and platforms under analysis, summarizing the scope and providing context for the report

Brand-by-Brand Comparison

Offers a comprehensive analysis of each competitor, focusing on their content strategies across channels, and comparing themes, engagement, and effectiveness

Thematic Content Analysis

Breaks down and assesses content by themes, evaluating each theme’s impact on brand performance, and provides industry trend insights

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