Content Opportunity Analysis
Identify high-impact content to streamline your social strategy
Utilize the Content Opportunity Analysis Report to uncover content best practices within your category and establish an effective content production strategy
Why use this research
- Analyze competitors' content to identify gaps and opportunities in your own content strategy
- Determine the content which drives customers through the path to purchase
- Identify and focus on high-impact content to optimize production resources
Why use this research
- Analyze competitors' content to identify gaps and opportunities in your own content strategy
- Determine the content which drives customers through the path to purchase
- Identify and focus on high-impact content to optimize production resources
What's Included
Details the content collected, key brands evaluated, as well as the volume and performance of their content
Explores content themes within the category, analyzing their frequency, impact and best practices
Compares how each brand performs across content themes, analyzing their strategies and overall impact on performance
Compares content performance across channels and platforms, identifying successful strategies and areas for improvement
Focuses on efficient content production, highlighting formats that are effective and easier to create
Concludes with strategic recommendations, assessing the industry's content approach and providing forward-looking advice for staying competitive
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