REPORT Overview

Content Opportunity Analysis

A breakdown of successful social media content, enabling brands to pinpoint the most effective content production strategies in their category.
Report overview

Identify high-impact content to streamline your social strategy

Utilize the Content Opportunity Analysis Report to uncover content best practices within your category and establish an effective content production strategy

Why use this research

  • Analyze competitors' content to identify gaps and opportunities in your own content strategy
  • Determine the content which drives customers through the path to purchase
  • Identify and focus on high-impact content to optimize production resources

Why use this research

  • Analyze competitors' content to identify gaps and opportunities in your own content strategy
  • Determine the content which drives customers through the path to purchase
  • Identify and focus on high-impact content to optimize production resources

What's Included

Content Opportunity Overview

Details the content collected, key brands evaluated, as well as the volume and performance of their content

Content Theme Analysis

Explores content themes within the category, analyzing their frequency, impact and best practices

Brand Content Comparison

Compares how each brand performs across content themes, analyzing their strategies and overall impact on performance

Channel Comparison

Compares content performance across channels and platforms, identifying successful strategies and areas for improvement

Format and Production Insights

Focuses on efficient content production, highlighting formats that are effective and easier to create

Summary and Recommendations

Concludes with strategic recommendations, assessing the industry's content approach and providing forward-looking advice for staying competitive

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