REPORT Overview

Paid Strategy

A comprehensive analysis of your competitors’ paid social investment to optimize your spend and build more impactful content .
Report overview

Optimize your media spend and content with competitive intelligence

Leverage the Paid Strategy report to understand competitors’ paid media investments to ensure your media dollars work as hard as possible for you

Why use this research

  • Analyze competitors' paid activities to optimize your budget allocation and creative strategy
  • Gain insights into the most effective content themes and messaging used by competitors in their paid campaigns
  • Understand how competitors' paid strategy impacts the customer journey to inform your media objectives
  • Adapt visual design and creative strategies from successful competitor campaigns to enhance your content

Why use this research

  • Analyze competitors' paid activities to optimize your budget allocation and creative strategy
  • Gain insights into the most effective content themes and messaging used by competitors in their paid campaigns
  • Understand how competitors' paid strategy impacts the customer journey to inform your media objectives
  • Adapt visual design and creative strategies from successful competitor campaigns to enhance your content

What's Included

Paid Strategy Overview

Begins with an overview of the report's objectives, explaining the selection of brands and presenting preliminary data and insights

Channel Comparison

Analyzes competitors' media channel usage, assessing spending, effectiveness, and trends to understand budget allocation and ROI

Ad Creative Analysis

Combines analysis of ad content and visual trends, providing insights on effective themes, messaging, and creative design strategies

Customer Journey and Objectives

Explores the role of paid media in the customer journey, assessing competitors' strategies and their alignment with media objectives

Strategic Recommendations and Summary

Synthesizes findings into strategic recommendations for budget, content, and channel optimization, with industry-specific insights and future trend predictions

Get Your Copy of: Using AI to Build the Ultimate Earpods

    Get in touch

    Fill in the form and a member of the team will get back to you as soon as possible, or use one of the emails below to connect:

      General

      For all press, media and general inquiries, reach out to [email protected]

      Careers

      Join our awesome herd at Antelope! Get in touch at [email protected]

      Sales

      Looking to speak to a member of our sales team about a specific report or project? Contact us at [email protected]

      Contact Us