I created a GPT that can automatically respond to a creative brief with data-backed insights and branded imagery.
Watch as the GPT reads a brief, understands the request, and then completes online research to shape its creative response. Next, it suggests an idea, complete with an image, a justification why it will work and channels to execute the campaign on.
It then proposes three more ideas, each one building on and refining the next. This iterative approach fosters an ongoing cycle of creativity, contributing to a more polished creative response.
Are these concepts at the level of a seasoned creative professional? Absolutely not. But they are definitely a great starting point that would hold water in any brainstorming session. The imagery it generates is impressive, easily at the level of an agency response or for an initial creative concept.
This GPT took less than an hour to build. In theory, any agency or brand could adopt or modify this process, incorporating their own data and philosophy to customize the output.
Its still early days, but its clear AI is poised to quickly become a key component to the creative process. Those who use it will unlock a new world of opportunities.
