Last week, I shared our first AI marketing guide, which offered a simple method to train a brand voice using ChatGPT to create more effective content. Today, I’m excited to share a second tutorial, which looks at how AI can reinvent one of the oldest tools in the marketers playbook: the customer persona.
Using free tools like web analytics and social insights, this guide offers a framework to collect customer profiling data. With this data curated, ChatGPT creates diverse personas to help marketers empathize with their customers.
While personas are nothing new, AI enhances their realism and efficacy. Image creators like Midjourney allow marketers to quickly create visuals to depict these personas in relevant situations, while ChatGPT can create customized marketing at scale tailored to each persona.
It’s an exciting time that these tools are here and essentially free. Marketers need to jump in now to understand how best to use them. Give this guide a read and share feedback on any other areas we could explore.
