Over the last few weeks, I’ve been sharing tutorials aimed at transforming traditional marketing processes with the power of AI. We’ve explored training ChatGPT to create content with a distinct brand voice, as well as constructing data-driven customer personas for more effective and relevant content.
This week, we’re addressing another cornerstone of marketing: the creative brief. The question our team asked was whether AI could answer a creative brief with the creativity equal to that of a seasoned marketer or agency.
Spoiler alert: it can’t.
However, in this guide, we’ll demonstrate how to harness feedback from AI-generated responses to creative briefs to enhance idea generation. This feedback can provide powerful context, defining an effective response to a creative brief. It can also kickstart the creative process by offering valuable suggestions that can be assessed and prioritized using this process.
