Like so many of my colleagues, I’ve watched in awe as generative AI has rewritten the marketing and strategy playbook. Each day, our team finds new ways to make our work more efficient and our outputs better with AI.
But what I’ve been surprised to see is most of the knowledge shared on AI has focused on either replacing or automating our work. My LinkedIn feed is filled with posts like “How to automate your entire content strategy” or “How to write a book on a topic you know nothing about in 30 seconds”.
What I feel is missing is resources that go deeper – solving an existing business need in a new way through AI. So, I thought I’d start sharing some of my learnings by going deep into time tested marketing and strategy tasks which can be reimagined through AI.
With that, I’m excited to share what I hope to be the first of many AI tutorials. In this first guide, “The Ten Minute Brand Voice Builder” – I’ve outlined a framework to tackle one of AI’s most common challenges: replacing generic content and crafting copy that mirrors a brand’s unique voice and identity.
This guide will walk you through the importance of a “brand voice” and how to build one with Chat GPT by training a simple model using Google Sheets and some creative prompting.
This voice will serve as the ultimate power tool to create branded copy at scale. Enjoy – and stay tuned for more.
