The 10 Minute Brand Voice Builder

Like so many of my colleagues, I’ve watched in awe as generative AI has rewritten the marketing and strategy playbook. Each day, our team finds new ways to make our work more efficient and our outputs better with AI. But what I’ve been surprised to see is most of the knowledge shared on AI has […]

The AI Customer Persona Framework

Last week, I shared our first AI marketing guide, which offered a simple method to train a brand voice using ChatGPT to create more effective content. Today, I’m excited to share a second tutorial, which looks at how AI can reinvent one of the oldest tools in the marketers playbook: the customer persona. Using free […]

Crowdsourced Insights on the Potential for GPTs

Admit it, you’ve been there: buried in the comments of a piece of content, digging through the opinions of random people you’ve never met. For most of my career, I’ve helped companies make sense of these conversations to build better products, communications and support. The interesting nuggets are usually buried in the perspectives of the […]

A GPT to Decode Your Competitor’s Ads

I created a GPT that can reverse engineer any brand’s ad strategy in seconds. Simply go to Meta’s Ad Library (a tool that lists the ads of every brand on Facebook/Instagram), search for any brand, and copy/paste their ads into the chat. The GPT will analyze hundreds of ads at once, .providing a detailed overview […]

Creating a GPT for Creative Briefs

I created a GPT that can automatically respond to a creative brief with data-backed insights and branded imagery. Watch as the GPT reads a brief, understands the request, and then completes online research to shape its creative response. Next, it suggests an idea, complete with an image, a justification why it will work and channels […]

The Artificial Creative Brief Process

Over the last few weeks, I’ve been sharing tutorials aimed at transforming traditional marketing processes with the power of AI. We’ve explored training ChatGPT to create content with a distinct brand voice, as well as constructing data-driven customer personas for more effective and relevant content. This week, we’re addressing another cornerstone of marketing: the creative […]

Breaking the Ice with GPTs

I created a GPT that can get the attention of anyone by analyzing their social profile. Simply copy the LinkedIn profile and recent posts of someone you want to break the ice with and paste it into the GPT. It will analyze their professional details and content, then provide a comprehensive view into their background, […]

Who Leads the AI Race?

Earlier this month the AI world watched in awe as Google launched Gemini, its Chat GPT killer. A sexy demo showcasing Gemini’s ability to respond to live video feedback, and stats demonstrating it outperform GPT-4 (Open AI’s latest AI model) suggested that Google was now the king of AI. But when Gemini got in the […]